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Let's talk Logos

March 20, 2018

So you just started your new business, and you know that you need a powerful logo.  We agree.  At Calla Creative Ink your logo is one of the most essential items on your list of marketing.  A powerful brand will take you further than you can imagine.  Yet, some businesses spend very little on this aspect, and often outsource this to someone on the other side of the world.  This most important thing is relegated to a stranger who doesn't know you or your business.  At Calla Creative Ink we take a wholly different approach to your logo.  We have outlined the process for you so you can see what we do that is different, and even spiritual, as we go down the rabbit hole of taking your business to the next level with the powerful communication of your logo. 

 

The first step is we talk to you.   We listen to you.  We find out what your likes and dislikes are, to really get to know you, not just your business, but you.  

 

The next step in the process is we send you an array of logos varying in style, color choice, and depth.  Then we have you pick your favorites.  Along the way we encourage you to send us logos as well.  We involve you in our processes for an important reason.  We want you as part of the process.  This is your logo.  

 

The next step is we spend time brainstorming, and even dreaming about your logo.  Yes, I know we're taking this whole logo thing too far, you're just a ________service company.  It's just what we do, and we love it.  Art is a big deal for Calla Creative Ink, and we take it seriously.  

 

The final stage of the process is we design 5 or 6 completely different logos for you to choose from, and ultimately edit.  Once we have this narrowed down to one choice, we edit that choice until you're truly happy.  We send you the fonts we used, and your new colors.   We then send you your logo in every possible way from art files to JPEGs, to PNGs, etc.  Now that you have your final logo, we want you to be able to use it in all your advertising.  

 

 

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